Microsoft harnesses FANBOY RAGE

Oh Microsoft, your I'm a PC ads have just been trying so hard to draw in customers (and recently, they've worked much better). This new bit is simply hilarious, though.

Here's the premise: Microsoft finds an "average customer," gives them $1000 cash, and tells them to go buy any computer they want that fits their requirements, and they get to keep the extra cash. Watch the first one here. Brad Brooks, Corporate VP for consumer product marketing at Microsoft "swears on a stack of bibles" that they didn't try to influence the girl in the commercial's decision in any way, which is hilarious to me. The cash was coming from an anonymous benefactor? Who just happened to be wearing a Microsoft Windows shirt, filming with a Microsoft Windows branded camera and asking you about MICROSOFT WINDOWS products?

I love these ads, cause they've been saying exactly what I've been saying for the past two years. Sure, Macs are pretty and all, but a full wallet is much much prettier to me. Also, the line "I'm just not cool enough to be a Mac person" really hits Apple's key problem on the nose. You can't maintain a brand based on exclusivity and price differentiation in a recession for long, and even if you sell well, the more you sell the more diluted your brand gets. We'll see where they end up long-term.

Anyways, I was still a fan of the Jerry Seinfeld-Bill Gates duet of the old old PC ads. What's wrong with buying shoes as a computer ad?

(via all over the place)