Dominos Pizza UPDATE UPDATE

Wow, I love the internet. Consumerist is reporting that the three commenter detectives that tracked down the pizza snotting people have been tracked down themselves- by Dominos Corporate HQ. They decided to send them a big thank you- in the form of a year of free pizza. Holy wow!

Additionally, AdvertisingAge has a really interesting article up analysing Dominos' response to the whole debacle. According to them, the first 24 hours of the response (basically silence) was real shitty, but the rest of what they did was spot-on. FTA:

"After the first 24 hours, they were largely textbook," he said. "They started a Twitter account, separated themselves from the villains, shut down the store, apologized, went to their demographic, went to YouTube -- I think all of that is great. People can take their stabs if they want, on every nuance of what Domino's has done, but after the first 24 hours, it's largely textbook."

There's a textbook? Where do I get that?

(via Consumerist and AdvertisingAge)